Hi, I'm Rodrigo Fortes, Senior Product Designer working on the Design System at HelloFresh, based in Berlin, Germany. I'm passionate about crafiting scalable design systems and illustrations.
With over 15 years of experience in the tech industry, I'm a Design Systems specialist blending design and engineering expertise to lead the creation of Design Systems and UI libraries.
As a Design Systems designer at HelloFresh, my proudest achievements include:
↳ Orchestrating the transition from a legacy single-brand design system to our new multi-brand and multiplatform Zest Design System. HelloFresh now has 7 brands, and our Design System is equipped to support all of them.
↳ Leading the implementation of a comprehensive token system to accommodate our new multi-brand Design System. This enabled our UX Designers to efficiently design for multiple brands, allowing us to achieve company KRs and goals ahead of schedule in 2023.
↳ Providing guidance and feedback to over 80 designers, including meticulous file reviews and regular customer support.
My background also includes years of traditional graphic design work, collaborating with various agencies and editorial outlets to create websites, infographics, and print materials.
I'm deeply passionate about illustration, having worked as a full-time illustrator. My artwork has graced the pages of numerous national and international magazines and newspapers.
Looking for prints and products? Check out my online stores and see if there's anything you like.
If you would like to get in touch with me for commissions, or just to have a chat, please reach me at hello@rfortes.com.
All work copyright © Rodrigo Fortes. Images may not be used without full permission and credit.
Let's chat
If you're interested in talking about a project or to simply say hello, please do get in touch. Let's make something awesome together.
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Work sample
This is my capabilities in a nutshell. A selection of what I have been working on in the last decade. Handpicked images of works I'm proud of and cool projects I have been involved. Feel free to download the PDFs and don't forget to put it in 100% zoom mode, so you can see them better ;)