Hyper Island / Inclose.se
INCLOSE
The project was part of the 'Strategy and branding' module of the Interactive Art Director's program at Hyper Island. This was a 5 weeks project and was developed in a team of 5 people (Rodrigo Fortes, Ola Syse, Fernanda Bentes, Lisa Carr and Ben Langeveld). I nclose is a company that provides complete security and control over what you what to share over the internet. The outcome was a strategy and branding concept for Inclose.
Scope: design / branding / motion
BRIEF
1. Dress up the brand inclose.se from strategy to a long-term digital concept. Create a visual framework, tonality with emotional power and soul - for all digital medias.
2. Explain the product by focusing on benefits for the user.
3. Strategy to create impact and buzz around the digital marketing introduction and freemium version.
VIDEO SHOOTING
This gifs are scenes from the stop motion that we created for Inclose. The objective of the video is to create awareness around their brand. Inclose is a startup and are looking for early adopters to join their dream of freedom online.
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